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1. Never outshine the master. If you make your superior look bad, they will find a way to get rid of you.
2. Don't give away too much information. The more people know about you, the more they have to use against you.
3. Conceal your intentions. People will be more likely to trust you if they don't know what you're up to.
4. Play to people's fantasies. People are more likely to be drawn to those who can fulfill their deepest desires.
5. Create a sense of mystery. People are more intrigued by those they don't know well.
6. Use absence to make people want you more. Don't be too available. Make people miss you when you're not around.
7. Get to know the dark side of human nature. The more you understand people's weaknesses, the better equipped you will be to deal with them.
8. Use flattery to get what you want. People are more likely to do something for you if you make them feel good about themselves.
9. Appeal to people's emotions. People are more likely to be persuaded by emotional arguments than by logical ones.
10. Make it easy for people to say yes. The more difficult you make it for people to say no, the more likely they are to say no.
11. Make people feel like they're making the decision. People are more likely to stick to a decision if they feel like they made it themselves.
12. Get people to commit to a small step. Once people have committed to a small step, they are more likely to commit to bigger steps.
13. Use scarcity to make people want something more. The less available something is, the more desirable it seems.
14. Create a sense of urgency. People are more likely to act quickly if they feel like they're running out of time.
15. Use the power of suggestion. People are more likely to do something if you suggest it to them in a subtle way.
The Laws of Human Nature is a powerful book that can teach you how to understand and influence people. It is a book that I highly recommend to anyone who wants to be more successful in life.
BOOK: https://amzn.to/4501O0C
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